Marketing Specialties
Since our founding in the mid-2000s, we've evolved into architects of brand-led business growth. Our roots in creating high-performance digital experiences gives us a unique perspective on how brand, technology, and marketing unite to drive meaningful transformation. Today, our team of strategists and creatives doesn't just execute campaigns – we build lasting brand value through every audience touchpoint. By taking a strategy-first approach, we identify unlocked opportunities, creating unified brand experiences that deliver both immediate results and long-term competitive advantage.
Branding & Strategy
You need a holistic strategy for the brand that defines its place in the market. Your brand must confidently define its core message and adhere to a unified visual identity. Our creative digital marketing agency offers valuable outside perspectives. We help shape brand strategy from scratch or reassess existing brand strategies, ensuring that they align with the company’s goals in their market.
Creative Production
Your marketing campaigns need strong creative behind them to support the strategy and engage your audience. And strong creative is most effective when it’s born from a properly-branded organization that knows exactly who they are and what they deliver. The best creative work doesn't have to simply be the catchiest or the funniest - it’s the work that truly showcases your organization and lets it shine in the eyes of your audience. At Luminus, we merge creative prowess with marketing expertise.
Digital Marketing
Digital marketing unobtrusively engages your audience in an interactive way within search (SEO/SEM), social (Facebook, Instagram, etc.), and email platforms. Many brands benefit from the creation of useful content for online resources, such as blogs, opt-in newsletters and paid promotions as a way to soft-sell to their audiences. Digital marketing agencies are experts at cultivating high-quality, highly-effective content that gets the most out of the promotional dollars spent.
Healthcare
Healthcare practices in the Primary Care, Orthopedics, Physical Therapy, Chiropractic, etc segments of the market need to take a personalized approach to connecting with their patients. Relevant brand messaging paired with content focused around not just the specialities of the company, but the practitioner's approach to care is what's necessary to move the needle for your practice.
Child Care
Child care companies need to instill trust with parents from the first touch. A professional brand, confident messaging, and a top-notch in-person experience for parents and children is the foundation for that trust. Child care brands need to appeal to a child, but feel evolved enough for an adult.
Home Services
Companies in the roofing, landscaping, HVAC, plumbing, electrical, cleaning and contracting industries need optimized digital marketing at a local level. Digital marketing for home services companies needs to include a localized approach to Search Engine Optimization, Google My Business management, targeted Search Engine Marketing, and a customer-first website that drives lead generation through customer education and self-service contact methods.
Restaurants & Breweries
Restaurant and brewery branding is the key to crafting a remarkable customer experience that's built to grow brand loyalty and play a critical role in the long-term success of a business in the hospitality industry. Crafting a fully-formed brand paves a uniform path for all brand elements, from menus to murals to merchandise, to work together alongside a brand’s main public asset, their website.
Building Materials
We bring out the story behind each brand in optimized building materials marketing campaigns that build loyalty and get audiences excited to engage. We’ve uncovered a deep understanding of how strategy and optimized creative can truly set a brand apart from its competition, and an admiration for building materials marketing as a whole. Pairing this approach with the execution of a high performance website and measurable digital marketing campaigns allows for a confident and successful approach to the market.
Dentistry
Dental practices are very community driven businesses. To fully tap into this local and regional business model, a patient centric approach to content, social media, and search is key. A dentist has the ability to support the community through content and engagements that educate and support patient needs. The foundation is set with an easy-to-understand website providing hyper-relevant information that makes the process of understanding and acquiring dental care easy.
Marketing Insights From Luminus.
Are businesses actually ready to care about digital marketing ROI?
Being able to easily calculate digital marketing ROI through analytics is as much a curse as it is a blessing. Pinpoint targeting, micro budget management, and advanced tracking all contributed…
How to Realistically Use Your Digital Marketing Budget
Whether it’s your first time jumping into digital marketing or you’re taking another crack at it now that you’re more prepared, there’s still a lot to be considered to ensure…
Why Voice and Tone Matter For Your Brand
When you think of a brand, what do you think of? Most can probably think of a logo, like the distinctive Nike “swoosh”. But brands interact with their audience far…
What Is Strategic Digital Marketing?
There are a few typical reactions we get when we tell people what we do. The most common is “Oh, we’ve tried digital marketing and it doesn’t work for us.”…
SEM Performance Metrics: Long-Term vs. Short-Term Comparisons
From the outside looking in, Search Engine Marketing (SEM) can appear complicated and mystical in nature. However, there are a few high-level SEM performance metrics that, with a little understanding,…
How to Develop a Content Writing Strategy
“Content is King.” We’ve all heard this phrase. It became the mantra of savvy marketers sometime in the neighborhood of 8 years ago, and though the phrase is now tired,…
Interested in having our marketing agency help with branding and marketing communications for you?
If strategic creative and an optimized approach to a website with measurable marketing campaigns are part of your needs for your organization, give us a call at (716) 332-1640 x2 or email us using the form below!